‘ We wanted to stand out and stand for something more than the ‘approachable aesthetic’ of tech,’ says Alistair Webb, creative director at Made Thought. Instead, Pinterest is representing itself as brand which ‘ moves people not to scroll but to plan, play, dream ’, explains Made Thought in a statement. It purpose ly avoids technology clichés, which over time have come to revolve around empty promises of humanity and diversity. Working with creative studio Made Thought, the platform presents a visual identity based around five key principles: visually appealing, novel, relevant, positive and actionable. Global – The social media platform has been rebranded to focus on anti-authenticity amid a monotonous technology landscape.
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